“…Baby One More Time” is Britney Spears’ debut studio album. It was released on January 12, 1999 through Jive Records. In June 1997, while Britney negotiated with manager Lou Pearlman to join female pop group Innosense, her mother asked family friend and entertainment lawyer Larry Rudolph for his opinion and submitted a tape of Britney singing over a Whitney Houston karaoke song. Rudolph decided to pitch her to record labels, sending them a demo tape with an unused song from Toni Braxton. Jive was interested and appointed the singer to work with producer Eric Foster White. After hearing the recorded material, Jive signed Britney to a multi-album deal.
Britney traveled to Sweden to work with producers Max Martin, Denniz Pop, and Rami Yacoub, among others. Martin showed Britney and her management a track titled “Hit Me Baby One More Time”, which was written originally for, but rejected by, the American R&B group TLC. Britney later claimed that she felt excited when she heard it and knew it was going to be a hit record. By June 1998, the album had been finished.
The album was successful on the charts, debuting atop the US Billboard 200 and Canadian Albums Chart, while reaching the top five in several countries. It also received certifications around the world, including a 14× platinum (diamond) certification from the Recording Industry Association of America (RIAA), for shipments of over fourteen million copies in the United States. “…Baby One More Time” is Britney’s most successful album, selling 25 million copies worldwide, making it one of the best-selling albums of all time and the best-selling album by a teenage solo artist.
Five singles were released from the album. The lead single “…Baby One More Time” became a worldwide success, topping every chart it appeared on, and one of the best-selling singles of all time, selling over ten million copies. The album was promoted with appearances on live television, and also by the .”…Baby One More Time Tour” in 1999, with a second leg titled Crazy 2k Tour in 2000. Britney claimed she wasn’t able to explore her vocal ability on the album. This album set Britney’s international pop culture icon image and launched her career. The album earned Britney, Grammy Award nominations for Best New Artist and Best Female Pop Vocal Performance for “…Baby One More Time” at the 42nd Annual Grammy Awards (2000).